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Storytelling on the Web

Storytelling is how we promote ideas, establish brands, and even define ourselves. It’s become clear how perfectly suited the web is for video. I’m referring to quality filmmaking, of course. This often gets obscured by the (somewhat astounding) fact that 72 hours of video are uploaded to YouTube every minute—often making the good stuff hard to find.

I’ve gathered four videos that I’ve watched multiple times. All four are sports-themed, and, in my opinion, all four are very successful at what they’re trying to do.

In order, there are first two very emotional mini-documentaries: Royce White on Draft Day and Danny Webber’s First Football Game. Followed by two very commercial pieces: Pepsi’s “Uncle Drew” and Budweiser’s Hockey Flashmob.

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