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Gratuitous design? Count me in!

While designers love to throw out words like substance, purpose, reduction and sustainability, please remember that all goes down the toilet when a piece of exciting design is laid in front of us (not to mention all that talk is largely bullshit to begin with — but I’ll save that for another post).

Through an extraordinary attention to detail and stunning design, Theory 11 has managed to turn a deck of playing cards into a fetish item for design fans. A stroll around their website displays a quite a range of beautiful packaging: the Collector’s Edition Laser-Etched Wood Box Set, a metallic “Industial Edition, and much more.

A few samples here…

Ahhh… here we go. The thunderous cinematic score. And, of course (of course?), the pyramids and hieroglyphics, because—why not?  Add a somewhat bored-looking magician flipping cards around in what appears to be, perhaps, the fitting area of an upscale bridal salon? Anyway, this accompanying video is… um… I really don’t know what the hell it is…

And actually, now that I think about it, I’ll just stick with these, thank you.

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