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Errol Morris on How Typography Shapes Our Perception Of Truth

The acclaimed filmmaker of The Thin Blue Line and The Fog Of War reveals why he now types all his manuscripts in Baskerville.

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From Fast Company

In 2013, acclaimed filmmaker and author Errol Morris ran a bold experiment. With the collusion of the New York Times, he asked 45,000 readers to take an online test. The test allegedly measured whether or not readers were optimists or pessimists. But in reality, Morris was trying to find out if the typeface a statement was written in had any impact on a reader’s willingness to agree with that statement. Simply put, are some typefaces more believable than others?

The answer is yes… (continue reading at fastcodesign.com)

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