Good Design Can Make Anything Sexy. Even Dry Cleaning.
Dry cleaning shops are inherently unglamorous places. They have a few distinct purposes, none of which are to be trendy. We don’t begrudge them; it’s hard to be sophisticated when your job is to banish unidentified stains from a stranger’s clothing. Their branding usually reflects this. Take a stroll around your neighborhood, and you’ll probably see laundromats with haphazardly designed logos and improper use of clip art. And yet, leave it to San Francisco’s blossoming bougie tech scene to give birth to Nordic House, a dry cleaning shop that looks primed for the Jony Ive set. Though Nordic House isn’t slated to open until later this year, the shop already has a beautiful, buzzed-about visual identity, courtesy of Mexico City-based design agency Anagrama.