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Marketing, circa 1929

Tucking You In With 12 Pullman Fact Booklets 1929-30

by J. J. Sedelmaier

From Imprint (the blog of Print Magazine)….

Before branding and marketing had all the options afforded the advertiser today, there was a substantial period when companies spent their time and money on offering up little giveaway goodies to the public. Without the web, television or even radio, corporations often relied on print to spread the word about their “Made In America” efforts.

Today it’s the small industries and independent firms that use this technique to reach their customers and clients. They’re the ones that realize the intimate benefit of tangible “tokens” like these. (more)

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